Starbucks Essay Example | Topics and Well Written Essays - 500 words - 2

Starbucks - Essay Example The company sources approximately 50% of its beans from South America, 35% from the Pacific Rim, and 15% from East Africa. The company chooses its location very carefully in order to ensure the maximum customer traffic possible. The firm enjoys a tremendous competitive advantage in terms of reach due to the fact that the firm has 16,635 franchises worldwide. The real estate strategy focuses on flexibility which allows the firm’s retail stores to fit in any type of area including corners, trapezoids, or triangles. The firm has built a tremendous corporate culture by empowering its employees. The employees of the company are referred to as baristas. The firm promotes diversity among its staff. â€Å"As partners, we embrace diversity to create a place each of us can be ourselves† (Starbucks). The corporation realizes that its employees are a critical success factor that enables the firm to offer its customer a unique experience. Some of the guiding principles of the compan y’s culture include providing a great work environment, applying the highest standard of excellence, satisfying the customer, and recognizing profitability is essential to the future success of the business. Starbucks has a tremendous variety of delicious coffees and hot drinks. The baristas have the freedom to customize the customer drinks to comply with the needs.